Goods for work, weekends + life outdoors
Welcome to Rochford Supply Co.
Country roots. Everyday style. A little something different.
In the heart of Woodend, in Victoria's beautiful Macedon Ranges, Rochford Supply Co. brings together a carefully curated collection of men's and women's clothing, footwear, accessories and outdoor lifestyle essentials.
Born from a love of farming, horses and country life, Rochford has grown into something more. A place where practical country favourites sit alongside fresh contemporary labels, effortless everyday pieces and beautiful goods made to last.
We believe good style should feel effortless, quality should matter and shopping should be about discovering something you genuinely love.
Whether you're a local, visiting the Macedon Ranges or simply looking for something a little different, come explore Rochford in Woodend.
Same country soul. Fresh new style. There's more to discover at Rochford.
Country style for wherever life takes you.
Explore our curated collection of men's and women's clothing, footwear and accessories, made for everyday living in the country and beyond. From hardworking essentials to effortless weekend style, discover quality pieces that bring together comfort, practicality and a little individuality.
OUR STORY
Grounded IN THE MACEDON RANGES
We started with a life — farming, riding, and a deep knowledge of the land. Rochford Supply Co. grew from that. A premium destination store in the heart of Woodend, stocking the brands we believe in and wearing ourselves.
Every brand is chosen for quality and longevity. We don't stock what we wouldn't stand behind.
"Built for the land. Worn for life."
FOLLOW THE JOURNEY
STAY IN THE LOOP
New arrivals, seasonal edits and stories from the Ranges.